LA.COM Network
The LA.COM Network consists of LANG's nine daily newspaper websites,
LA.com — the insiders guide to L.A., and ImpactoUSA.com - the Web site for the nation's largest ABC-audited Spanish-language weekly newspaper. The Network attracts 16.1 million monthly pages views and over 2.7 million unique visitors each month.
With the explosive growth of the Internet, readership of the LA.COM Network has increased dramatically in recent years. Readers are using and interacting with the online newspaper in a variety of exciting new ways. Here are just a few of the many increasingly popular ways that readers and advertisers are now using newspapers online:
- Live blogs with newspaper columnists and other readers
- Instant online opinion polls
- Live podcasts of local high school and college football games and other community and civic events
- Citizen Journalism - where readers and users can upload stories and photos for immediate access on their own community websites
- Building customer databases
- Increasing online traffic for advertisers as users link directly from LANG's sites to
their sites.
LA.com Network Websites
- 52% Female / 48% Male
- Median Household Income: $88,200
- 81% are under the age of 54
- 78% College-educated
- Average time online per week: 17 hours
- 76% Female / Male 24%
- Median Household Income: $71,500
- Average age is 31
- 93% College-educated
- Average time online per week: 16 hours
- 65% live in the Los Angeles area
- 61% of LANG newspaper website users come from the L.A. market compared to only 26% of latimes.com users
- 69% of LANG website users have not visited latimes.com in the last 30 days*
Source: 2008 Scarborough Research, rel 1, 2008 Omniture (Jan-May Avg.)
*ComScore Media Metrix Jan-May 2008 Avg.
"The LA.COM Network
attracts 16.1 million
monthly page views and over 2.7 million unique visitors each month."
attracts 16.1 million
monthly page views and over 2.7 million unique visitors each month."
