Media Kit
We know sometimes you are looking for specific information on demographics, circulation, readership or information about our online audience - and you want it fast. For your convenience, we have supplied individual pages on the items you request the most. Click and download only the pages you need. Our media kits are also offered in their entirety from the list below. This is where you'll also find valuable information on LANG's marketing opportunities with RedPlum, ImpactoUSA, and our online products.
L.A. Market / Profile / Demographics
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L.A. Market Profile Facts about the Los Angeles DMA |
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Desirable Demographics Los Angeles Newspaper Group readers are upscale, affluent and well-educated |
Paid Circulation / Print Readership
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Paid Circulation More than one-half million people buy LANG newspapers every day. |
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Print Readership As recognized leaders in local news and advertising, LANG publications are read by over 1.5 million daily and over 1.7 million Sunday. |
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Readership Rank Nationally, the Los Angeles Newspaper Group ranks 6th in weekday readership. |
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Cumulative Readership Adding LANG increases your reach 92% over advertising with the L.A. Times alone. |
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Exclusive Readership With over 1 million exclusive readers daily and Sunday, LANG is the local print media of choice. |
Online
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LA.COM Network Online Audience Under the LA.COM Network, LANG's nine newspaper websites, plus LA.com and ImpactoUSA.com, attract over 2.7 million unique visitors every month. |
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LA.COM Network Audience Demographics Online readership continues to increase with demographics reflecting a younger, more exclusive L.A. audience. |
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Total Print and Online Reach Add LANG's growing online audience to your print buy and reach a massive 4.2 million |
Full Media LANG Media Kits / Market Overviews / Niche Marketing Opportunities
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LANG Market Overview Full Market Overview (or select from individual pages listed above) |
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RedPlum Overview Combines LANG and L.A. Times paid subscribers with Valassis direct mail for non-subscribers to create the most powerful way to reach up to 5 million L.A. households. Choose from two weekly options: mid-week & late-week. |
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ImpactoUSA Market Overview Reach the country's top Hispanic market every Saturday with the nation's largest ABC-audited Spanish-language weekly publication. |
LA.com Media Kit
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LA.COM Network Overview LANG's nine newspaper websites, LA.Com and ImpactoUSA.com reach over 2.7 million monthly unique visitors and 16.1 million monthly page views. |
